Athena_webbanner1.jpg

Creativity is associated with masculinity

Creativiteit wordt met mannelijkheid geassocieerd

Creative thinking is one of the conditions that enables researchers to conduct innovative scientific research and is often seen as a criterium to evaluate the quality of researchers. Based on a serie of five studies, the ability to think creative (‘outside-the-box’) is found to be systematically more associated with men than with women.

 

Proudfoot, D., Kay, A. C., & Koval, C. Z. (2015). A gender bias in the attribution of creativity: Archival and experimental evidence for the perceived association between masculinity and creative thinking. Psychological Science26(11), 1751-1761. https://doi.org/10.1177/0956797615598739